Rove HQ
Introduction
Rove HQ is not just another office tower dropped into Business Bay. It is the first hospitality-branded commercial office building in Dubai, and that alone changes how this project should be evaluated.
Developed by IRTH in collaboration with Rove Hotels, Rove HQ sits in Marasi Bay, one of the most premium waterfront stretches of Business Bay.
Here are the core facts upfront:
- Starting price from AED 3,000,000
- Price per sq ft from AED 4,671
- Office sizes from 625 sq ft
- Property type: Offices and studio offices
- Payment plan: 50/50
- EOI: 15%
- Handover in Q1 2029
This is not pitched as generic office space. Rove HQ is designed as a branded workplace environment, borrowing heavily from hospitality thinking rather than corporate glass-box logic.
Why Investors Like It
Commercial investors are paying attention for a few clear reasons.
First, this is Dubai’s first hospitality-branded office project. Second, Business Bay waterfront offices remain undersupplied at the branded, managed level. Third, pricing around AED 4,400–4,700 per sq ft is competitive for Grade A branded stock in this location.
For investors looking at investment properties Business Bay, Rove HQ offers a mix of capital appreciation potential and tenant appeal that standard office buildings struggle to match.
Enquiry and Final Thoughts
Rove HQ is not meant for everyone. It is meant for businesses and investors who care about brand perception, employee experience, and long-term asset quality.
If you are exploring HQ Rove Business Bay as a headquarters, satellite office, or income-generating commercial asset, early positioning matters here. Inventory mix, floor options, and views will thin out quickly once demand consolidates.
If you want a realistic breakdown of which office formats make sense for your use case, or how this compares to other Grade A options in Marasi Bay, that conversation is best had early, before the project moves from concept to scarcity.
