SERA by Emaar — Rashid Yachts & Marina
Overview
SERA is a waterfront district at Rashid Yachts & Marina (Mina Rashid), with boardwalk, cafés, and the slow movement of masts set the pace. It’s an Emaar address, yes, that is a statement itself. Location-wise, life stays linear: Sheikh Zayed Road in a few minutes, Downtown and DXB in roughly 15–20 minutes if you pick your windows. It’s a city with access to a marina.
Homes & Mix
The collection covers 1-, 2-, and 3-bedroom apartments aimed at people who want water outside the window and a plan that works on Monday morning. Expect open living areas that push sightlines to the marina, kitchens that can do more than takeout, and balconies with proper depth so you’ll actually eat outside. Townhouse-scale living isn’t the brief here; elegant apartments are, stacked for light, view, and privacy between neighbors.
Pricing & Positioning
Entry starts around AED 2.1M for the 1-bedroom tier, which places SERA in the upper-tier marina-front band for Mina Rashid. That price point buys three things that hold up: an Emaar-run community, a true waterfront address (not “near”), and a product that photographs and shows well when you eventually resells or leases.
Payment & Handover
The plan is clean:
80% during construction,
20% on handover.
Handover- Q4 2029
Amenities & Daily Use
You’re buying into the Rashid Yachts & Marina ecosystem, full-service marina access, a waterfront promenade with dining and retail, landscaped pockets for slower weekends, and cultural touchpoints in easy reach. The point is not a token pool-and-gym; the promenade becomes the amenity. Morning coffee without a car. Evening walk on the boardwalk. Friends arrive, and the plan is already outside.
Connectivity & Locale
For the weekday loop: SZR is your spine; Downtown meetings and airport runs stay predictable if you move smart. For weekends, the Creek, old Dubai corners, and the wider waterfront network are a few turns away. It’s a rare combination, heritage adjacency with new-build convenience.
Investment Snapshot
Waterfront + Emaar + constrained supply usually equals durable demand. SERA’s upper-tier pricing narrows the audience, but in a good way: renters and buyers understand “on the marina” in one sentence, and listings with a blue frame (water + promenade) pull clicks. If you’re yield-minded, the 1- and 2-bed tiers tend to balance occupancy and service charges best; 3-beds lean toward lifestyle/legacy with an easier resale story later. Keep your model conservative, and let the waterfront do the heavy lifting.
