Raw District by Imtiaz at Sheikh Zayed Road

Master Plan

The Raw District masterplan on Sheikh Zayed Road reflects Imtiaz Developments’ understanding that a genuinely mixed-use development is one whose planning integrates the residential, commercial, and retail components in a way that makes the interaction between them a daily source of lifestyle and commercial value rather than a planning compromise whose different uses occupy the same site in mutual inconvenience. The masterplan’s organisation of the studio, 1, 2, and 3 bedroom apartments, the suites, the office spaces, and the retail spaces across the building’s vertical and horizontal geometry reflects the developer’s conviction that the Raw District urban concept requires a planning approach whose mixed-use integration is as carefully considered as the specification of any individual unit within it.

The residential floors are planned with the separation from the commercial and retail activity of the ground and lower levels that residents at a genuinely mixed-use development require in order to experience the lifestyle benefits of the district’s vitality without bearing the acoustic and operational costs of its commercial activity. The dedicated residential entry and lobby, the lift access separation, and the upper-floor positioning of the residential product create the sense of a private residential environment within a commercially active urban district, providing the domestic calm and privacy that residents value as much as the street-level vitality that motivated their address choice.

The ground-level retail and commercial activation is planned as the daily expression of the Raw District urban concept in its most direct and most publicly visible form, with the retail frontage along the Sheikh Zayed Road elevation and the internal street-level environment of the development creating the authentic, active, and characterful urban district experience that the Raw name establishes as the development’s defining identity. The office spaces from 700 square feet are positioned within the building’s commercial floors with the relationship to the street-level retail environment and the Sheikh Zayed Road address that gives their occupants the daily benefit of the district’s commercial vitality and the professional credibility of the address simultaneously.

The architectural identity of the Raw District building on Sheikh Zayed Road carries Imtiaz Developments’ design vision into a corridor whose built environment standards are set by some of the most architecturally ambitious buildings in the city, and it does so with the deliberateness of a developer who understands that a Sheikh Zayed Road building must earn its visual presence on that address through genuine design quality rather than simply occupying a plot between more distinguished neighbours.