PG Real Estate, a part of the UAE-based Pure Gold Group, Tomorrow (July 4), revealed an ambitious plan to invest AED1 billion ($277 million) in transformative real estate developments.
The move comes following the successful completion and early delivery of its first project, PG Upper House, in June last year. It vows to redefine luxury living and promote urban landscapes to new heights.
According to the developer in its statement, this investment will be allocated towards a series of pioneering residential, commercial, and mixed-use projects strategically located in key metropolitan areas throughout the UAE.
It commented that these developments are set to redefine luxury living and establish new benchmarks in architectural distinction, community engagement, and sustainability.
CEO’s Vision for Urban Living
“As a boutique residential development firm focused on end-user satisfaction, PG Real Estate prioritizes timely delivery and exceeding our commitments. With this forward-thinking approach standing us in good stead, we are excited to continue this monumental journey of creating iconic residential landmarks that will shape the future of urban living in the UAE,” remarked Karim Merchant, CEO of PG Real Estate.
“Our investment reflects our confidence in the vibrant real estate market of the UAE and our dedication to delivering unparalleled value to our clients and stakeholders,” he stated.
PG Maison: A New Prestigious Development
He says the most recent developer portfolio addition is PG Maison at Al Furjan, valued at AED150 million and advantageous contemporary chic living nestled in a prestigious commuter hub.
With only 80 premier units, each floor in the high-rise will host four residences, providing a serene and exclusive ambiance.
He explained that each luxurious two-bedroom apartment with a study features ensuite bathrooms, fully equipped kitchens, and versatile home offices designed to elevate today’s urban lifestyle, whether it’s work, leisure, or relaxation.
He added that residents can look forward to resort-style living with a serene yoga studio, pools, and rooftop padel courts amidst panoramic vistas.
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Future Developments and Expansion Plans
The Trader said the groundbreaking developments are being planned in prime areas such as Dubai Island, Meydan, and Al Furjan, with construction set to start in the coming months.
As an element of this expansion, PG Real Estate has also presented a new vertical focusing on real estate advisory services. Further, he stated that they are developing an innovative F&B concept nowadays, mirroring a commitment to diversifying and improving their portfolio with cutting-edge ventures.
“These initiatives underscore our strategic vision to broaden our influence in the real estate sector while continually exploring new avenues for growth and innovation,” he added.
Ongoing Projects and Sustainability Commitment
Merchant said PG One Al Furjan, announced late last year, is on track for handover in December 2025. “This exciting residential building is notable for housing one of the city’s largest infinity pools,” he noted.
PG Real Estate, he commented, was committed to innovation and sustainability in every part of its projects.
“From smart building technologies to green spaces and community amenities, our developments will embody our vision for a sustainable future,” he added.
-TradeArabia News Service
