Two Dubai-based developers—ARA Real Estate Development and DECA Properties—are joining hands with a land-owning company to launch a slew of massive residential projects spanning Dubai, Abu Dhabi, the North Emirates, and Europe, envisaging tens of billions of dollars.
The land worth of the ambitious multi-country project independently is calculated at $6 billion (AED22 billion)
The project’s overall development, named Arabian Hills Estate—also the name of the developer company for this new initiative—is planned over 14 phases. The collaborators announced the project’s first phase in Abu Dhabi, involving a whopping 244 million sq ft development.
While Arabian Hills Estate LLC will oversee land ownership for the three-way collaboration project, ARA will be the exclusive development and management partner, and DECA Properties will be the sales and marketing partner.
“The total investment involved is substantial, reflecting the scale and ambition of these projects,” Senior Executive Officer at DECA Properties, Aamad Jalil, told Arabian Business without showing the numbers.
He also revealed that the project will concern the development of housing projects across various types and segments.
However, Jalil said that DECA’s collaboration is finalised only for the Abu Dhabi project.
“However, we are hopeful of working with ARA on [the other] future projects going forward,” he said.
From ultra luxury to affordable
Senior leaders associated with the project said the component classification will deviate depending on the property’s locations.
“In Abu Dhabi, the focus leans towards luxury offerings. For the Northern Emirates, the emphasis will be on affordability to cater to a broader demographic, whereas the European projects will be tailored towards ultra-luxury experiences,” they said.
These executives said that although ARA can undertake these projects independently, it may also explore partnerships with reputable institutions interested in investing in or financing such large-scale ventures.
ARA, the real estate arm of Core International Holding PJSC, is known for its capacity to leverage comprehensive resources and expertise to provide ingenious real estate developments.
UAE’s Arabian Hills to cater to diverse needs and preferences
The Arabian Hills Estate project has already begun a buzz in the market. Senior executives at real estate consultancies hope the ambitious collective development will set new standards for luxury and sustainable living in the UAE.
Its projects in the UAE are slated to present a variety of plots, including mansion plots, villa plots, estate plots, and mega-mansion plots, catering to diverse needs and preferences.
The development is also planned to include several luxury elements, such as swimmable lagoons, man-made beaches, lush green parks, and comprehensive equestrian facilities.
The sustainable living features will cover solar lighting, water conservation systems, and natural landscaping, enhancing the community’s ecological footprint.
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The project to offer potentially high investment returns
Jalil expressed that with competitive pricing starting at AED 110 per square foot and an easy 5-year payment plan, Arabian Hills Estate will offer a considerable investment opportunity with the possibility of high capital appreciation.
He stated that the strategic locations of its projects in the two real estate hot spots in the United Arab Emirates—Dubai and Abu Dhabi—will also guarantee potentially increased returns for investors, as they offer quick access to the city centres while providing a serene escape from city life.
The Abu Dhabi project, pitched on Monday, April 22, is a master-planned, gated society that welcomes innovation and sustainable living.
It presents an open, freehold license, appealing to various clientele desiring a modern lifestyle. Company executives said it is designed to enhance the quality of life for primary residents and those on brief staycations.
“We are honored to join forces with ARA in bringing this visionary project to life. Our team is dedicated to delivering exceptional results, leveraging our market insights and decades of sales acumen to showcase the unique value proposition of Arabian Hills Estate to discerning buyers,” Jalil said.
