Project Announcement
The AED206 million ($56 million) Serenova in Silicon Oasis is the first project of new Dubai real estate developer P.O.B1 Properties.
Serenova, the recently formed real estate development subsidiary of Saif Al Ghurair Real Estate Group (SAGRE), aims to provide sustainability and long-term value in real estate investment while meeting the increasing need for urban convenience in Dubai’s central growth nodes.
Strategic Vision
Ghaith A. Shocair, CEO of P.O.B1 Properties and Chief Executive Officer and Board Member of the Saif Al Ghurair Real Estate Group, said: “P.O.B1 Properties represents a new strategic direction for the SAGRE Group, focusing on growth and innovation in Dubai’s fast-changing real estate landscape in line with the ‘Dubai 2040 Urban Master Plan’.
Serenova in Dubai Silicon Oasis
“With deep roots in the city’s development, at P.O.B1 Properties, we want to emphasize our commitment to its future chapters, as we have in the past 60 years. With Serenova, we will showcase this fresh approach and our commitment to deliver destinations that appeal to evolving customers within Dubai’s new neighborhoods.”
Development Details
The $56 million (AED206 million) first residential project for sale, Serenova, will be finished in Q2 2027 and will cover a 7,850 sq m plot. It will provide flexible living spaces that combine modern comfort with tranquil living to satisfy young professionals’ and families’ changing demands and tastes.
Residential Offerings
Serenova provides 222 apartments, including attractive premium 4-bedroom penthouses and roomy studios, 1-, 2-, and 3-bedroom apartments.
Architectural Features
Open areas, unobstructed panoramic views of the metropolitan skyline, and innovative layouts that balance comfort and seclusion are prioritized in its architectural design.
Location & Connectivity
Serenova is near Dubai International Academic City and has easy access to essential highways like Emirates Road, Sheikh Mohammed Bin Zayed Road, and Al Ain Road.
Additionally, Serenova will profit from Dubai Metro’s next Blue Line project, which will have a station close by and provide inhabitants with better connectivity and transportation convenience.
Apartment Features
Apartments will have large outdoor living areas with private balconies or roomy terraces that provide unobstructed views of the Dubai skyline.
Premium Amenities
A range of premium amenities include:
- Landscaped courtyard
- Gardens
- Two family and children’s pools
- Rooftop skyline pool for adults
- Sunset terraces
- Wellness court
- Rooftop gym and fitness centre
- 24/7 concierge services
- Comprehensive security
